Being a connoisseur is too hard


I don’t believe that I am alone in the digital community in my self-professed love of coffee. Perhaps, I love on coffee too hard. I drink it more or less …

Stop talking about unicorns

Wild Horses by Stefanie Lategahn - Downloaded from 500px

In the digital design industry, a “unicorn” is a designer that can create identity, websites, web or application UI, user experience flows and studies as well as implement their work. …

We Design Memories


It’s surprising how bad people are in the memory department, at least in the details. It’s even more surprising given how we think we are awesome at remembering experiences, life, …



In physics, there’s a concept of inertia. It’s the idea that an object at rest stays at rest until acted upon by a force. The thing is, it’s not just …

A Million Different Worlds


It’s easy for designers and engineers to discuss new trends, technologies and the minutiae of our professions. It’s a common occasion that, as an industry, we reference ourselves into a …

Can we just stop? No visual style is right.


Why are we talking about this? Flat-Design,  Honest design, Skeuomorphism, Realism, Textured… Can we just stop? Over the past few months I have been seeing countless discussions, arguments and attacks …

A Professional Promise

Code of Conduct

Professionalism feels good. Doing a solid and professional job has always been something that I heartily enjoy. It makes me glad to see that design is coming into its own …

High Road Ice Cream – A Study in Gestalt Branding


I would like to tell you a story of a company that gets it : Highly successful branding through gestalt thinking.

Hacker News Redesign – More Consumable.

Hacker News

I love Hacker News, it is my main source of tech news. But, I also hate reading it.

Universal patterns for color identification and consensus

Color Spectrum

In their findings, Vittorio Loreto and Animesh Mukherjee in Proceedings of the National Academy of Sciences detailed a study on how culture and people develop a hierarchy for identifying and naming colors. This is a …