SPECIALIZED FOR EARLY STAGE & RAPID GROWTH COMPANIES

SPECIALIZED FOR EARLY STAGE & RAPID GROWTH COMPANIES

Supercharged Design Support

No teams. Just a dedicated expert powered by coffee.
I provide design and product strategy muscle for a flat monthly fee based on availability & turn-around time.

No teams. Just a dedicated expert powered by coffee.
I provide design and product strategy muscle for a flat monthly fee based on availability & turn-around time.

Available Slots

  • 30k

    |

    Identity, Social Media & Brand Guide

  • Appear4Me

    |

    Identity & Landing Page Design

  • Bit Egg Inc

    |

    Identity & Website

  • Contractors.com

    |

    Identity, Mobile App, Brand Guide, Email & Web

  • Orderly Health

    |

    Pitch Deck and Identity Materials

  • Pomme Cannelle Paris

    |

    Email Designs

  • Ikaria Partners

    |

    Identity & Landing Page

  • ThinAir

    |

    Identity & Landing Page

  • Website, Email and Pitch Decks

    Soccer Without Limits

    |

  • Savvly

    |

    Pitch Deck & Brochures

  • Tether Studios

    |

    Mobile Game UI/UX, Branding, Art

  • Savvly

    |

    Pitch Deck & Brochures

SOME RAPID-GROWTH startups I’ve Given a Jolt
SOME RAPID-GROWTH startups I’ve Given a Jolt

50% off 1st month with code: FOUNDATION50

50% off 1st month with code: FOUNDATION50

Use Code FOUNDATION50

Use Code FOUNDATION50

How It Works

No hourly tracking, just execution.

Join the Club

Like a coffee club for great design

Choose your tier based on how fast you need design work delivered. You can scale up or down at anytime.


Tiers include between 1-6 meetings weekly as needed and some include emergency requests or weekend delivery.

Drip

Drip

Drip

Net 7 Day Turn-Around

$1.5K

$1.5K

$1.5K

/ mo

Double Shot

Double Shot

Double Shot

Net 4 Day Turn-Around

$3.0K

$3.0K

$3.0K

/ mo

Nitro

Nitro

Nitro

Net 2 Day Turn-Around

$6.0K

$6.0K

$6.0K

/ mo

Rocket Fuel

Rocket Fuel

Net 1 Day Turn-Around

Net 1 Day Turn-Around

Net 1 Day Turn-Around

$10K

$10K

$10K

/ mo

Dual Backlog System

Adjust priorities on the fly

Members manage their requests via an exclusive Plaky board with 2 backlogs.


Quick Tasks is for smaller one-offs and treated like a Kanban board - automatically delivered per your tier turn-around.


Priority is larger, often with check-in meetings and handled like a sprint. Deliverable updates delivered per your tier turn-around.

Dual backlogs ensure work is always on deck.

Dual backlogs
ensure work is always on deck.

Dual backlogs
ensure work is always on deck.

1-3 deliverables at a time (based on tier).

1-3 deliverables
at a time (based on tier).

1-3 deliverables
at a time (based on tier).

Asynchronously control your priorities.

Asynchronously control
your priorities.

Asynchronously control
your priorities.

Quick Tasks
Priority

Add Item

Emergencies Accepted

Need an extra shot of design?

All tiers except the Drip tier offer limited weekend and emergency coverage. Last minute investor call? That event had an extra slot available? You are covered.

Busy Month? Scale up your tier.

Busy Month?
Scale up your tier.

Busy Month?
Scale up your tier.

Entering a dry period? Pause or scale down.

Entering a dry period?

Pause or scale down.

Entering a dry period?
Pause or scale down.

Unexpected Opportunity? Use an emergency shot.

Unexpected Opportunity?

Use an emergency shot.

Unexpected Opportunity?
Use an emergency shot.

  • Emergency

    Client Meeting

  • Weekend Delivery

    Sales Opportunity

  • Scale Up

    Active Fundraising

  • Emergency

    Client Meeting

  • Weekend Delivery

    Sales Opportunity

  • Scale Up

    Active Fundraising

Limited Membership

Direct attention, limited members.

Design by Coffee is not an agency, its a dedicated line to a veteran designer (Borsky). I have been offering consulting this way for years, this is just a formalization of that model but it means that active memberships are limited to maintain quality.

Nothing outsourced. You work directly with Borsky.

Nothing outsourced.

You work directly with Borsky.

Nothing outsourced.
You work directly with Borsky.

Typefaces, Assets & Stock Licenses Included.

Typefaces, Assets & Stock

Licenses Included.

Typefaces, Assets & Stock
Licenses Included.

No Revision Charges. I work on it until you are happy.

No Revision Charges.

I work on it until you are happy.

No Revision Charges.
I work on it until you are happy.

Pause or cancel

Pause or cancel anytime

The flexibility of our service sets Process apart as an exceptional design partner. Choose to maintain your subscription to meet ongoing design needs, or simply cancel when your design requirements are fulfilled.

THE DESIGN BY COFFEE MAGIC

Your new favorite way to get design work.

Flexible Delivery Speed

As fast as 1 day. Scale your membership up or down based on how fast you need design work.

Proven Senior Experience

Proven Senior Experience

Unlock your time to market. Bring on decades of reliable execution experience quickly and with minimal commitments.

2007-2011

Founder & CEO

2007-2011

Founder & CEO

2006-2007

Creative Director

2006-2007

Creative Director

2012-2013

Lead Designer

2012-2013

Lead Designer

2015-2020

Design Lead, Mobile
Group Design Manager

2020-2025

VP, Design

2020-2025

VP, Design

2013-2015

Creative Director

2013-2015

Creative Director

2013-2015

Creative Director

  • Marketing Banners X

    Twitter (X) Portrait (1080x135) X

    +3

    Email Design X

    Social Media Campaign

  • Email Development X

    Klaviyo X

    +3

    Email Design X

    Email Marketing

  • Slides X

    Google Slides X

    +1

    Animation X

    ⭐Investor Deck

  • Mobile Design X

    Figma Prototype X

    Animation X

    Mobile Login Flow

  • Identity Design X

    PDF X

    +3

    Brand Style Guide

  • Print Design X

    InDesign X

    +3

    Send to Print X

    Print Brochures

  • Web Design X

    Framer X

    +1

    Web Development X

    ⭐Sales Landing Page

  • Marketing Banners X

    Instagram Story (1080x1920) X

    +3

    Paid Media Banners

Dual Backlog System

Dual Backlog System

My proven system keeps important work flowing. Stack your Quick Tasks with your to-do list and use Priority to move any critical needs to the front.

Fits into your style

Fits into your style

Scale up or down, pause, or cancel anytime.

Scale or cancel anytime

Emergency Coverage

Emergency Coverage

Included Weekly Meetings

Inc. Weekly Meetings

Send Requests Many Ways

Send Requests Any Way

Multiple ways
to control

Multiple ways
to control

Multiple ways
to control

MEMBERSHIP INCLUDED SERVICES

Your monthly design needs are covered.

Animation

Brand & Identity

Display Ads

Email Design

Framer Dev

Icons

Klaivyo Dev

Mobile App Design

Print Design

Presentations

Prototyping

Product Strategy

Social Media Assets

Style Guides

Web Design

UI/UX

JOIN the CLUB

Pick your delivery speed, change at anytime.

Design by Coffee is not an agency. It is direct access to a veteran designer. Membership is a subscription retainer that can be changed, canceled or paused at anytime.

Launch Promo - Get 50% off your first month

Launch Promo - Get 50% off your first month

Use Code FOUNDATION50

Use Code FOUNDATION50

Drip

Net 7 Day Turn-Around

For clients with limited in-house design resources or occasional bursts of design needs. Ideal for those looking to form a solid design foundation.

$1,500

/ monthly

Scale up, pause or cancel anytime

What's included:

Dedicated Dual Backlog

Dedicated Dual Backlog

Email & Slack - 1 Daily Check

Email & Slack - 1 Daily Check

Three Requests at a time

Three Requests at a time

Net 7 Days Turn-Around

Net 7 Days Turn-Around

1 Meeting per week

1 Meeting per week

No Emergency Requests or Weekend Delivery

No Emergency Requests or Weekend Delivery

Double Shot

Net 4 Day Turn-Around

For clients looking to launch new campaigns or redesign existing products or identity. Ideal for Series A+ or post-MVP teams.

$3,000

/ monthly

Scale up, scale down, pause or cancel anytime

What's included:

Dedicated Dual Backlog

Dedicated Dual Backlog

Email & Slack - 3 Daily Checks

Email & Slack - 3 Daily Checks

Two Requests at a time

Two Requests at a time

Net 4 Days Turn-Around

Net 4 Days Turn-Around

Up to 3 Meetings per week

Up to 3 Meetings per week

1 Emergency Request and 1 Weekend Delivery

1 Emergency Request and 1 Weekend Delivery

Nitro

Net 2 Day Turn-Around

For clients with limited runway. Active response design support. Ideal for MVP ramp-ups, pre-first design hire or upcoming fundraising.

$6,000

/ monthly

Scale up, scale down, pause or cancel anytime

What's included:

Dedicated Dual Backlog

Dedicated Dual Backlog

One Request at a time

One Request at a time

Email & Slack - Always Online

Email & Slack - Always Online

Net 5 Days Turn-Around

Net 5 Days Turn-Around

Up to 6 Meetings per week

Up to 6 Meetings per week

2 Emergency Requests and Weekend Delivery

2 Emergency Requests and Weekend Delivery

Rocket Fuel

Net 1 Day Turn-Around

For clients in the thick of it. Daily dedicated, high-response design support. Ideal for active fundraising or campaign launches.

$10,000

/ monthly

Scale down, pause or cancel anytime

What's included:

Dedicated Direct Backlog, Limited Membership

Dedicated Direct Backlog, Limited Membership

One Request at a time

One Request at a time

Email, SMS & Slack - Always Online

Email, SMS & Slack - Always Online

Net 1 Days Turn-Around

Net 1 Days Turn-Around

No limit to meetings per week

No limit to meetings per week

No limit Emergency Requests and Weekend Delivery

No limit Emergency Requests and Weekend Delivery

Need engineering or
zero-to-one execution?

Need engineering or zero-to-one execution?

GET a 50% to 75% DISCOUNT VIA EVLINE

I partner with Evline for advanced startup support or what we call, Cofounder as a Service - design, engineering, business, product management: all in one cohesive package (cash or equity accepted).

THE Proof IS in the…Coffee

A growing list of happy customers

Shawn is hands down the best designer I've ever worked with. We had been struggling with our website for years and Shawn swooped in and came up with the perfect redesign. Everything was on point, the branding, the functionality, the exact font and color choices. Communicating with him was a breeze. Our internal art team (we make videogames not websites) even ended up learning a ton about font and logo design from just a few calls with him! Shawn is a consumate professional and on top of that, just a really genuinely pleasant person to deal with. I give his services the highest recommendation!

Shawn is hands down the best designer I've ever worked with. We had been struggling with our website for years and Shawn swooped in and came up with the perfect redesign. Everything was on point, the branding, the functionality, the exact font and color choices. Communicating with him was a breeze. Our internal art team (we make videogames not websites) even ended up learning a ton about font and logo design from just a few calls with him! Shawn is a consumate professional and on top of that, just a really genuinely pleasant person to deal with. I give his services the highest recommendation!

Shawn is hands down the best designer I've ever worked with. We had been struggling with our website for years and Shawn swooped in and came up with the perfect redesign. Everything was on point, the branding, the functionality, the exact font and color choices. Communicating with him was a breeze. Our internal art team (we make videogames not websites) even ended up learning a ton about font and logo design from just a few calls with him! Shawn is a consumate professional and on top of that, just a really genuinely pleasant person to deal with. I give his services the highest recommendation!

Richmond Lee

CEO & Co-Founder, Bit Egg

CEO & Co-Founder, Bit Egg

Shawn exceeded our expectations on all fronts. He is a joy to work with, knows the app world inside and out, and kept us on all our deadlines. I plan on working with Shawn again on a project soon.

Shawn exceeded our expectations on all fronts. He is a joy to work with, knows the app world inside and out, and kept us on all our deadlines. I plan on working with Shawn again on a project soon.

Shawn exceeded our expectations on all fronts. He is a joy to work with, knows the app world inside and out, and kept us on all our deadlines. I plan on working with Shawn again on a project soon.

Ian MacColl

VP, Brand and Product - Perfect Fitness

VP, Brand and Product - Perfect Fitness

Shawn is one of the select few designers who thoroughly understands the medium he is designing for. This allows him to quickly iterate and deliver on multiple solutions to a core product problems. He has my full recommendation and any team/company would be lucky to have him.

Shawn is one of the select few designers who thoroughly understands the medium he is designing for. This allows him to quickly iterate and deliver on multiple solutions to a core product problems. He has my full recommendation and any team/company would be lucky to have him.

Shawn is one of the select few designers who thoroughly understands the medium he is designing for. This allows him to quickly iterate and deliver on multiple solutions to a core product problems. He has my full recommendation and any team/company would be lucky to have him.

Avlok Kohli

CEO, AngelList

CEO, AngelList

Shawn is an amazingly talented UI/UX guy. He is somewhat technical which also helps him communicate with the engineering team, who love to work with him. He has a great attitude, does amazing work and is one of the hardest workers I've ever come across-- I endorse Shawn fully.

Shawn is an amazingly talented UI/UX guy. He is somewhat technical which also helps him communicate with the engineering team, who love to work with him. He has a great attitude, does amazing work and is one of the hardest workers I've ever come across-- I endorse Shawn fully.

Shawn is an amazingly talented UI/UX guy. He is somewhat technical which also helps him communicate with the engineering team, who love to work with him. He has a great attitude, does amazing work and is one of the hardest workers I've ever come across-- I endorse Shawn fully.

Jesse Janosov

Head of Xbox FIG

Head of Xbox FIG

FREQUENTLY ASKED QUESTIONS

Let's get into some details

Do you only work with startups?
Do you only work with startups?
Do you only work with startups?
How many designers are on the team?
How many designers are on the team?
How many designers are on the team?
How do you receive requests?
How do you receive requests?
How do you receive requests?
How quickly can I get started?
How quickly can I get started?
How quickly can I get started?
What does a typical request look like?
What does a typical request look like?
What does a typical request look like?
How much information is needed to start a request?
How much information is needed to start a request?
How much information is needed to start a request?
How does net day turn-around work?
How does net day turn-around work?
How does net day turn-around work?
How do emergency requests work?
How do emergency requests work?
How do emergency requests work?
How are large requests handled?
How are large requests handled?
How are large requests handled?
Does membership include development/engineering?
Does membership include development/engineering?
Does membership include development/engineering?
Do you utilize AI?
Do you utilize AI?
Do you utilize AI?
Any design you don't support?
Any design you don't support?
Any design you don't support?
How does scaling up or scaling down work?
How does scaling up or scaling down work?
How does scaling up or scaling down work?
How does pausing work?
How does pausing work?
How does pausing work?
How does canceling work?
How does canceling work?
How does canceling work?
Do you offer refunds?
Do you offer refunds?
Do you offer refunds?
Do you offer discounts?
Do you offer discounts?
Do you offer discounts?
Do you accept payment in equity?
Do you accept payment in equity?
Do you accept payment in equity?

Launch Promo - Get 50% off your first month

Launch Promo - Get 50% off your first month

Use Code FOUNDATION50

Use Code FOUNDATION50