It’s surprising how bad people are in the memory department, at least in the details. It’s even more surprising given how we think we are awesome at remembering experiences, life, products, friends, etc. The brain is an elegant machine designed for a purpose, specifically to recall important lessons and experiences.
Written for Stemmings – http://stemmings.com/we-design-memories/
Note*A few people have been asking why blog is not active, just wanted to post a few things I have been writing. Since they are written for other publications I am just cross-posting the excerpt.